Traditionally, Customer Satisfaction & Retention has been viewed & spoken about by decision makers in the same breath. In reality, these two terms are like the two sides of a coin & necessitate a completely different approach in understanding & measuring them.
BARE International shares an article by Annette Franz for Business2Community –How to Engage Employees in Your Customer Experience Strategy… Read more
BARE International shares an article by Giselle Abramovich for CMO – 5 Retailers That Have Made Experience Their Business. Read more