Entries by lraul

3 WAYS TO ANALYZE THE CUSTOMER EXPERIENCE

It’s official, the customer experience is now more important to brands than mobile marketing, according to an Econsultancy report. With the promise of high returns on investment and happier customers, why wouldn’t your business want to pay closer attention to what their customers are saying?

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ARE CUSTOMER SURVEYS EFFECTIVE?

Want to learn more about your customers’ needs and preferences? A customer survey can reveal countless ways to improve your business. But too often, businesses miss out on insights because they’re sending inadequate surveys.

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RETAIL TECHNOLOGY TRENDS IN 2020

With only 29 shopping days left until Christmas Day, consumers are buying at brick-and-mortar stores, but still do most of their product research online. Moving into 2020, retailers have the opportunity to go a step further and leverage data-driven and digital technologies to elevate the customer experience in more meaningful ways.