What is your 2020 vision? As a new decade approaches, BARE International is here to help your business increase sales, enhance the customer experience and stay ahead of the competition.

The small stuff matters. Trust BARE with over 30 years of customer research experience and leaders in the mystery customer research world. Today, we set the industry standard as the largest independent provider of customer experience research, data, and analytics for companies worldwide. We’re not just about to enter a new year. We’re heading into a whole new decade. That means plenty of fresh opportunities, new challenges, and the chance to build businesses that will create a better tomorrow.


Since 1987, we have built our reputation on innovation, ethics, and seamless client service management. BARE International is a family-owned business with global capabilities. BARE is headquartered in the Washington, D.C. suburb of Fairfax, Virginia with ten offices around the world. On any given day, BARE International is doing research for clients in more than 150 countries, completing more than 50,000 evaluations each month.


Whether you call them customers, guests, patients, patrons, riders, fans or clients, BARE International can create a program to measure their experience interacting with your brand. Every 2 minutes, a BARE evaluation or audit is completed by our field force of more than 500,000 evaluators. Using calls, clicks or in-person visits, the common thread of our services is always revealing the moment of truth when your customers interact with your brand.

Mystery Shopping: Mystery Shopping is a well-known method of customer research. Using calls, clicks or visits our global workforce of evaluators follow predefined scenarios. Evaluators record their experience at various touch points throughout the customer journey. Photos and videos can also be collected to visually record an evaluator’s experience interacting with your brand.

Customer Surveys and Face-to-Face Interviews: With instant results and an unlimited amount of feedback, customer surveys and interviews allow your customers’ voices to be heard. Our interviewers follow client-approved guidelines based on customized questionnaires and rating scales. Whether collected with pen and paper or with a tablet or smart phone, the result is unbiased immediate feedback on real customer satisfaction and loyalty.

Omnichannel Solutions: You probably have a website, Facebook, Twitter, maybe even an app. Your teams have training opportunities invested to ‘match’ the messaging your platforms are marketing. All of these tools, from your online branding to your employee’s training, are used to engage and connect with your customers in hopes to provide a seamless customer experience for your customers.

Online Reputation Management: View all reviews by real customers across multiple review and social media platforms including Yelp, Google, TripAdvisor, and more. Strengthen relationships with your customers and monitor feedback, allowing the resolution of issues quickly for unhappy customers.

Digital Capture Research: Gain insights on your customer’s journey and shopping patterns. BARE field force will discreetly observe your customers and record the journey utilizing a map of the store, aisle or department and a digital pen, or eye tracking glasses. Other observations may include customer demographics and behaviors such as product selection or avoidance, placing items in cart, stoppage points, and more.

Business Intelligence: With deep understanding of customers, BARE International helps clients understand their data. In all companies the collection, analysis, presentation and dissemination of business information can present monumental challenges. BARE (BI) powers smarter, more informed business decisions for your company.


So why choose BARE in 2020? Businesses like yours come to us to find answers, and stay with BARE because we build relationships and custom, long-term solution programs. Our average client relationships last beyond 8 years, compared to an industry average of 2 years. This longevity allows us to really know and understand your business and its particular challenges.

If you have customers, BARE International can help you. Click here to contact us and find out how we can help you succeed in the new year and beyond. Cheers to a successful 2020 from the entire team at BARE International.

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