We all have days where we lack motivation, and you’re not alone. It happens. Even the most positive and productive people have days like this. Michelle, a BARE Quality Control Executive, shares a few ‘survival strategies’ for staying mentally healthy amidst the lockdown.
‘Every consumer has their go-to brands—the companies they will do business with again and again because of a trusted track record, great product and strong service. Every company wants to be a go-to brand, only about one-third of them reach that status.’ BARE shares an article by Blake Morgan for Forbes on the connection and progress for customers of the future.
‘As eCommerce’s share of overall retail sales shot past an estimated 25% (up from 17% in 2019), the consumer packaged goods (CPG) industry has rushed to adapt to a rapidly changing business model. ‘ BARE shares an article by Kiri Masters for Forbes discussing the rise eCommerce among grocery shoppers.
For the past few weeks, we have all experienced a huge shift in shopping behaviors to digital adoption and online experiences. As retailers, restaurants, and other on-site businesses begin to reopen, there will be another shift in consumer behaviors… And it’s not going to be the same as before.
Are you ready to reopen with the upcoming ‘new normal’?
‘Can you still deliver a great customer experience from six feet away? That’s the challenge for companies in our global pandemic world. Social distancing guidelines have changed how people interact with each other and with brands.’ BARE shares an article by Blake Morgan for Forbes with creative customer experience ideas for social distancing.
‘Some clients firmly believe that passively collected data are a better way to reveal true, actionable insights about consumers’ behavior… we’ve been cautioning against the sole reliance on passive data, because we continue to prove that direct interaction with a respondent is still valuable in unlocking the why behind their behavior, IF you do it right.’ BARE shares an article by Mary Mathes for Quirk’s on the importance of purposeful data collection.
‘Following the outbreak of COVID-19, the foodse rvice industry has rapidly refocused its efforts to bolster delivery and pick-up orders. As the customer relationship moves online and at their doorstep, safety measures must be put into place for both delivery teams and consumers.’ BARE shares an article by Christine Schindler for Fast Casual on simple solutions that protect delivery employees and customers.
‘Many marketing experts predict that e-commerce sales will only increase as COVID-19 infections soar, social distancing becomes standard practice, and more people choose—or are required—to stay home. However… 36% of sellers predict their sales will actually decline.’ Read on as BARE shares an article by Michael Ugino from Business 2 Community on the Impact of Coronavirus on E-Commerce and ‘what sellers can expect during this turbulent time, as well as tips from e-commerce experts on how to protect your online business and make the most of this opportunity by connecting with your customers. Read more
‘These are turbulent and scary times for restaurant operators across the board. Online orders went from 10% to 100% of your business in just a matter of days. Your in-store order channel completely disappeared… But the pre-COVID rules of the road have changed drastically. The guest, now ordering solely through your online channels, needs an optimized menu for the current environment.’ BARE International shares an article from Fast Casual on 6 Ways to Ensure Your Online Menu is COVID-Friendly.
As a global company, we have been closely monitoring and actively handling the situation related to the COVID-19 pandemic since late January, when our BARE China office was impacted. While the world continues to work through the unknowns together, we remain open and available to consult on various topics related to business needs and progression from our known and current expertise.